Macy's Integrates Current by GE LEDs into New STORY Retail Merchandising Rollout

Current by GE is playing a big role in Macy’s new STORY retail marketing concept that was recently launched in 36 Macy’s stores across 15 states. STORY at Macy’s will take the point of view of a magazine and change every couple of months to bring a new theme to life through a blend of curated merchandise and community-focused event programming. The inaugural theme is “Color.”

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Thought Leader: Colleen Calhoun

It was an exciting day for Macy’s today with the launch of their new STORY shops across the country.  Current, powered by GE had the privilege of being one of their corporate partners along with Crayola, Levi’s, MAC and others. I was fortunate enough to participate in their launch event at their historic flagship store in Herald Square.  At the event Rachel Shechtman, the pioneering founder of Story, and Jeff Gennette, the enterprising CEO of Macy’s, spoke to the large crowd gathered to support and experience their new concept store within a store. As you might gues

Lighting Energy Consumption Reduced at Over 50 FCA Plants

BOSTON--(BUSINESS WIRE)--Current, powered by GE announced that its work at more than 50 FCA US LLC facilities and dealerships in North America is driving down lighting energy costs by more than 50 percent. The largest impact to-date has come from 18 FCA US manufacturing sites where 20,000 of Current’s Albeo* luminaires are now improving energy efficiency, with an additional 5,000 indoor and outdoor fixtures installed at 33 dealerships.