Partner/Supplier Logo Terms

Website Line Card

Licensee channel partner sites that display logos of brand partnerships should feature the name and / or logo of the offering brand (GE Current, a Daintree company).

All external links related to GE-licensed products must refer back to GE Current, a Daintree company and its websites.

Based on existing examples of line cards, many of the company logos have enough space to leverage the new visual setup / watermark / logo for “GE Current, a Daintree company.” Using that new logo includes the “GE” trade name, still allowing channel partners to sell with the GE name, but with clear attribution.

• Use of the monogram in isolation on channel partners sites is not permitted.
• Just using “GE Current” as a logo is not permitted on channel partner sites. We want to avoid representing “GE Current” as a stand-alone GE business. Full company name must be used: GE Current, a Daintree company.

Business Card

Channel partners should follow their own identity guidelines when designing business cards and may feature the logo of the offering brand (GE Current, a Daintree company), if they wish. Brand identity elements from GE - including the monogram - may not be used.

The GE Current, a Daintree company logo must be equal surface proportions of its partners logo.

Partners must comply with logo white space requirements and respective logo sets. Current's logo may not be altered in shape, separated, or distorted in any way. No use of the GE monogram can accompany GE Current, a Daintree company’s logo.

Product shots should be marked with our logo/watermark, but application photos used externally should ideally link back to the original source on our website and have the Source: GE Current, a Daintree company or Photo(s) Courtesy of Customer Company X.