We hope you will be inspired to embody our rally cry day in and day out. Here are more details about our internal slogan.

Internal Rally Cry:

At Current, we're Always On and always solving to create safer, sustainable and inspiring environments. No one is better equipped o drive the future of lighting and we're lighting the way with our portfolio of powerful lighting and intelligent controls.

Always on track, on trend, on time and on demand. Always, on.

Other Notes:

• "Always On" is Current's official (and sole) tagline
• "Always On" should be used sparingly, when additional style is required beyond the Current brand mark
• "Always On" should be used in visual accordance to Current's Brand & Identity Guidelines found here:
  https://my.currentlighting.com/resources/current-brand
• Do not create a new or unique logo, mark or lockup for the "Always On" tagline
• For questions, or for access to the "Always On" official lockup seen at the top of this page, please contact Alex Price alex.price@currentlighting.com